While there are many ways to promote your business online through recognized tools, such as interactive video ads, responsive web design, and well-placed social media posts, print materials, such as newsletters or flyers, remain as relevant as ever in certain marketing campaigns for their distinct advantage that cannot be replicated online.
The appeal of flyers
Printing a set of flyers from a Roselle printing company might for some seem like a complete waste of time, given that almost every marketing and promotional efforts are being launched online. Let’s not forget, that traditional print media such as flyers and brochures, if designed well enough and the message executed compellingly enough, can be effective tools for marketing a brand or service. Take note that online and mobile ads do not have the tactile and portable advantages that print media offer.
Getting a graphic designer in Roselle like Controlled Color, Inc. to handle your advertising and promotional needs can help get your website the attention it deserves. Much of today’s marketing campaigns involve visual effects for which a graphic designer would be of great help. Though the future of marketing is in digital, it doesn’t mean the traditional promotional means such as print ads, newsletters, and flyers have been totally abandoned. These print devices have their uses. Print graphic design can measurably increase your brand’s visibility. Here’s how:
All businesses, whether start-ups or already established, owe part of their success to the various marketing strategies they utilize. Today’s business landscape offers a new challenge—the tight competition in the online marketing arena, thanks to the rapid technological developments that have continuously been pouring in. Numerous internet marketing techniques are being employed to keep pace with the changing demands of consumers.
With all the many options available for online marketing, businesses should make sure they don’t go about it hastily, or risk failures and wasted opportunities. In Brett Relander’s article for Entrepreneur.com, he talked about what most companies fail to consider when coming in to the World Wide Web. “The key is to begin by developing an understanding of your customers, identifying the goals you want to achieve, then selecting a digital marketing strategy that will help you to reach both your target audience and goals,” said Relander.
Until November 30, 2014, we’re offering new customers an irresistible package. For a mere $49, you can get 250 4×6 postcards with a customized graphic design from our Chicago firm, shipped to you at no additional cost. The postcards will have full color on both sides and printed on 14pt Coated Cover stock with UV coating. We can just imagine how thrilled you’ll be with your affordable, captivating ads!
Roselle, Illinois (October 17, 2014) – As a response to insistent customer demand, Controlled Color, Inc. has added laminating capabilities to its service offerings. Lamination serves as an ideal complement to the company’s existing printing services in Chicago, which also include photography and graphic design.
Lamination is a process in which a plastic film is applied to printed material to increase its longevity. This outer coating provides added protection against fingerprints, smudges, and spills. Also, lamination makes an item sturdier by reducing its vulnerability to creasing, folding, and tearing. As such, lamination allows companies to save considerable money since the need for reprinting is significantly minimized.
Aside from these benefits, lamination enhances the colors of inks, which increases a printed item’s visual appeal. Hence, it is an affordable way to make prints look instantly more professional. A variety of printed pieces can benefit from lamination, including posters, passes, business cards, point-of-sale collaterals, and business signage.
The company’s laminate is available in 5 mil (.005) or 10 mil (.010) thickness. Additionally, the lamination can be trimmed to have rounded or square edges. There are also two edge styles to choose from: a “sealed edge,” which has 1/4” extra lamination all 4 sides, or a “trimmed edge” wherein no extra laminate extends past the edge (i.e. the laminate ends where the item ends).
According to the company, the addition of laminating services is part of its goal to become a one-stop shop for all printing needs. To learn more about the laminating process and to request for quotes, simply visit www.ControlledColor.com.
About Controlled Color, Inc.
The firm is headed by Douglas Gaster, who has three decades’ worth of expertise in the printing industry. Its goal is to help clients create a positive image through the superior printing, graphic design, and photography services that it offers. Aside from being a top printing company in Chicago, Controlled Color, Inc. is also an established Internet marketing expert, helping customers garner the greatest possible visibility online.
Consultations with your preferred Chicago graphic designer can focus on some key elements no matter how straightforward or snazzy your proposed design might be. Color is one such element and the right color helps people identify with the business branding right away – especially if it’s the company’s official colors. Monza red, for example, is instantly recognizable among motorsports fans as the prime color of Ferrari vehicles.
A good signage recognizes the demarcation between dark and bright colors to further highlight the content. Fell quoted International Signs Association strategic initiatives director Sasha Budev as saying that you cannot use different hues of the same color in the content. The reader might find the content hard to decipher, and the difficulty is double in a poor choice of font.