Archive | Business Services RSS for this section

Tips on Making Effective Postcards

Even with the advent of the Internet and online marketing, many companies still employ direct-mail marketing as a strategy in reaching out to clients and customers. One particular direct-mail marketing technique is the use of postcards. These harken back to a simpler time, and often evoke a bit of nostalgia in receivers. With that in mind, here are a few tips to help make postcards effective marketing tools. Read More…

How Good Design Makes Great Marketing

In today’s highly competitive market, it takes more than having good products or services to get the attention of potential customers. You need to present your business in a way that will quickly get the attention of your target market and maintain their engagement. Graphic design can work wonders in the following marketing aspects. Read More…

Making Your Business Anniversary Count

A business anniversary provides a great opportunity to market your business—it’s the perfect time to inform prospective customers about your business and encourage past clients to come back again. However, letting a large portion of the public know that your business’ anniversary is coming up is seldom easy. The key to a successful anniversary lies in spreading the word about it through various forms of print media including posters, flyers, and publication ads. Read More…

Marketing your Business with Postcards

Postcards are an excellent means of promoting your business using a variety of media, particularly text and photos. This is especially useful for businesses like real estate agencies whose clientele depend on the visual quality of their products.

Layout and Quality

Even the most reputable Realtor® can still miss out on clients if they executed a bad postcard marketing campaign. The most important elements on a property agent’s postcard would be a professional-quality picture of you on both sides of the card, a short message that directly speaks to the target market, and the call to action with contact details, among others. Read More…

How Graphic Design Improves Business Signage

Signage is an essential part of every business. However, pulling off effective signage isn’t an exact science. It needs the right amount of creativity and skill. For one, you can start by understanding how graphic design affects your business signage.

A check of various storefronts reveals signage that are all but faded or advertise stores that have been in business for decades. When your establishment deserves a modern leap of signage faith that keeps the traditions alive, though, let professionals who offer graphic design do it for you. Read More…

A Quick Guide to Postcard Printing

Throughout American history, postcards have played an important role in enriching relationships through distant communication. They have also helped preserve the traditional method of correspondence, in a much more economical yet more attractive form. You can still get a lot of people to buy postcards these days, with your own postcard selling business. Read More…

Loco for Logos: WWF Panda

The most effective graphic designs are often the simplest ones. Despite, or perhaps, because of their simplicity they are able to convey their message with little ambiguity. Some of the most recognizable logos in the world exemplify this.

Take the World Wildlife Fund (WWF) logo, for example. Of the millions of animals that roam the earth, the WWF chose the panda to embody its ideals on animal welfare. Sir Peter Scott, one of the founders, wanted an animal that was well-loved by the world for its appeal and endangered status. With less than 1,600 left in the wild, the panda was the perfect choice. Read More…