Established Printing Services in Chicago Assure High Print Quality
When it comes to printed marketing materials, paper isn’t just paper. The paper’s color, texture, and coating affect how everything appears. Another key attribute is the paper’s absorption rate, or how it allows the ink to stay in tight, symmetrical dots. An experienced printing company in Chicago can help businesses determine the right paper to use.
At times, an image is already in the right format and uses the ideal paper, but the print quality still falls below expectations. The reason? Images that are saved in the wrong color space can spell disaster for a printed piece, as can an image that has been converted to a sub-par, or “canned” color profile. It takes effective color management to know which is which.