Archive | June 2014

Points to Ponder on Postcard Printing

When you’re designing a postcard for your organization, make sure it stands out from the competition, and if you can help it, make sure your style will be one for the books. Here are some tips for producing an outstanding postcard:

  • Striking Imagery – You don’t need words to start them talking. Choose striking and interesting images that your clients will appreciate.
  • K.I.S.S. – Keep it short and simple. This is a marketing strategy that works regardless of what media you use. Your clients will appreciate a few short words that catch their attention than a lengthy narration.
  • Singular Idea – Make sure that you incorporate only one main idea in each card. Otherwise, you might end up confusing your clients.
  • Staying in Context – Never stray from your main idea, and never let this concept veer away from your intended market, either.
  • Whitespace – Don’t hate having whitespace in your card. You won’t be saving any money with a postcard that’s too cluttered for the eyes to appreciate.
  • Choosing a Printer – Choose printing companies that have equipment capable of delivering high-quality output at an affordable price.

The more creative and catchy your postcard is, the better your clients can appreciate it, and the more they will consider working with you. Always remember not to overwhelm them with detail, text and other clutter, but leave them speechless with the message embedded in the card’s simplicity.

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Making Mouths Water with a Cool Menu Design

Dining out with friends is part of urban living. So if you have a nice new restaurant in the city and want to attract the usual yuppies, you might want to start with the menu. Making a serious effort to design a menu that would literally make your customers’ mouths water will go a long way in bringing in profits someday.

You can adopt certain strategies in menu design to further sate your customer’s appetite. Here are two of them:

Style and Look

The menu must carry your restaurant’s overall theme and look. For instance, if your place has an American family barbeque motif, you can ask your graphic designer to subtly include patriotic colors or a hint of red bricks. The designer can familiarize himself/herself with your restaurant’s theme and colors, then come up with captivating designs and innovative sections for various items.

Layout

Customers study menus as if they’re reading a book, according to market research findings. Therefore, structure your menu in such a way that it builds up excitement—like in a book—starting with appetizers, until the climactic main dishes, and dessert and drinks for epilogue. Divide your main dishes into smaller sections.

Write the prices in smaller fonts to prevent overtly turning off customers. If you have some highly-recommended items, place small icons to highlight them.

Looking at the menu and seeing vivid descriptions of food can help customers make quick decisions. Get a good design company to work on your menu for maximum effect.