Archive | May 2014

Take Advantage of Printing Services in Chicago for your Business Cards


A graphic portraying the importance of business cards, and how having professionally designed and affordably printed business cards is not only easy and affordable, but essential as well.

Computers and the Internet have taken so much of daily life and put them up online; a few things, however, remain adamantly enforced in real time. Reading an actual book in one’s hand, for one. In the world of business, handing out business cards to potential clients is still a habit hard to break.

People continue to take time to choose their cards; it is after all, a lifeline to financial and work opportunities. If you’re one of those who whip out business cards to get people to keep your name and number handy, you might as well check out these few tips on designing your own cards before you get printing services from Chicago firms, such as Controlled Color, Inc.

Know your Cards

There are many ways to design your business cards, and summarizes some of them:

  • Basic cards. A basic card is usually printed in black ink on plain white or cream stock. This is a good style to choose when utility is all you need.
  • Picture cards. Having your face on your card-whether it’s a photograph, a drawing or a caricature-helps a contact remember you the next time he or she sees you.
  • Tactile cards. They may use nonstandard materials, such as metal or wood, or have unusual shapes, edges, folds or embossing.
  • Multipurpose cards. A card can do more than promote your name and business-it can also serve as a discount coupon, an appointment reminder or some other function.

Keep It Short and Simple

Whichever style you want to try out, always remember the K.I.S.S principle in your design. Business cards are meant to be easily and quickly read, not a space in which to put all your available information and contact details. In short, be sure to “keep it short and simple” for your prospective client’s convenience.

Lead to Content

Business cards with the company’s homepage is far too common, so why not raise the bar a bit and lead your prospective client to pages like your blog, your services, or even to promotions you offer? Directing people somewhere other than your homepage could facilitate a more refined and focused reading of satisfying and relevant content in your site.

Call to Action

You don’t want people to just put your card in their wallets and forget it ever existed, do you? Your card is a call to action, a more-or-less direct invitation to prospective clients to do business with you. Do this by including special offers, gifts, or small promotions whenever you can.

After you’ve decided on the design and type of card to make, look for a reputable printing company. The quality of your choice of business card or postcard printing in Chicago could make or break your efforts to end up with a card that can efficiently reel in your prospects into your business.


Menus: Tips on Chicago Graphic Design for your Restaurant Business

restaurant-menu.jpgFood as art has become even more exigent in the restaurant business, lest the slow-to- catch- up get left behind by their competitors. More than ever, the aesthetics of food and the food business has assumed a premium as a way to keep customers and food critics alike surprised and gratified.

Now that the promise of great food are in place, how do acclaimed restaurants get customers to water at the mouth right before their meal? They hire an effective graphic designer from Chicago firms like Controlled Color, Inc. to design—or improve—on their menus.

How to Make Your Postcard Printing Worth It

Though marketing is now being done in the World Wide Web by companies from different industries, there is still room for the more traditional and tangible methods like postcards. Using postcards to promote a product, service, or even promos, is still one of the most effective ways available. Investing in this old school yet unique marketing method is no joke, so better make your postcard printing plans worth it by heeding these three valuable reminders.

  1. Capture Their Attention – One of the best tips to consider when creating a postcard design is to have the message capture the attention of the buyer without having to close the sale. This means getting your target market intrigued by what you have to offer without making a hard sell. The key is to make them want to know more about what you have to offer.

  1. Make Them Look Personal – Still related to the design, have your postcards printed without making them look like an advertisement. People have a soft spot for messages that have a personal touch, so have your postcard use elements that use a more personal approach. The tone of your message also matters.

  1. Vouch for It – Lastly, you may want to have a trusted personality like a celebrity or other influential people vouch for your product or services. Yes, it may require you to shell out a little bit more, but putting testimonials in your postcards really make a difference.

Why You Need a Professional Graphic Designer

Not everyone knows how to draw or paint as well as a professional artist: this alone summarizes why you may need to work with a Chicago graphic designer. It doesn’t matter if you’re promoting your business or simply creating a line of brochures for your customers. Somewhere is a person or an agency who is more skilled and better equipped to do these things for you.

These professional graphic designers’ advanced training and experience put them in a better position to come up with more effective website layouts or publication designs. For example, you may have been guilty of cramming as much information as possible in your posters and brochures to make them more informative. Professional designers would say this is a bad idea because most people tend to stay away from cluttered texts and graphics.

Graphic designers can also help create a consistent look for your business. After all, people subconsciously focus on simple things like layout, color combination, and font selection. Inconsistencies in any of these among your various advertising materials can imply a lack of direction in your business. With the help of a reliable graphic designer, your publications, signage, logos, and other graphical assets at your disposal will be kept professional-looking.

Controlled Color Offers Banner Printing Services for Chicago Customers

Compared to traditional printing options, banner printing that uses either glossy or matte vinyl brings more durability as they are weatherproof and tear-resistant. The company uses eco-solvent inks to print the designs that could last up to one year for outdoor use, and two years for indoor purposes. Moreover, to ensure the stability of the banners, CCI tapes or hems them, and uses brass grommets to hang them nicely. They accept orders of different sizes, ranging from 2′ x 4 to 4′ x 10 measurements.

The banners also offer versatility, as they can be used by companies for outdoor marketing and advertising during trade shows. Communities, on the other hand, can also use them to promote their upcoming events like fairs and parades, which can be easily be seen by many. Meanwhile, families can also use them in their private affairs like birthday celebrations and anniversaries. Furthermore, shops and restaurants can also utilize them to showcase their products.

We Offer Free Product Photos for New Chicago Graphic Design Clients

In our unending quest to provide topnotch commercial printing services, we are offering two product photos for all of our new customers for graphic design in Chicago, for free! This offer, which runs the whole month of May and is originally valued at over $200, is our way of showing our new clients the difference of our photography over other graphic design companies when it comes to overall quality.

Graphic design involves a lot of intricacies as it includes various kinds of marketing tools, solutions and collateral that all aim to improve a company’s profitability. Through the product photos we are giving out, new clients will be able to get a firsthand, up-close look at the quality they can expect from Controlled Color, Inc (CCI). Regardless of the type of marketing tool your company needs, we will get it done the right way.